Web Marketing for Dummies

Explores different online content types, how to maximize various content types, how to incorporate traditional offline tactics to execute a successful Web marketing plan, and how to interpret and analyze results.

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Effective E-Mail Marketing

Over-mailing * Under-testing * Poorly constructed messages * Effective E-Mail Marketing shows marketers how to avoid these and hundreds of other problems, and how to craft messages that build rapport — and sales — to consumers worldwide.

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Microsoft PowerPoint 2003

by Nancy Buchanan

You already know PowerPoint 2003 basics. Now you'd like to go beyond with shortcuts, tricks, and tips that let you work smarter and faster.

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